Why Choose Royal Flooring? Here's What Makes Us Different
We're Local, and Have Been Around More Than 20+ Years
When you work with Royal Flooring, you're working with a local business that understands Central Iowa homes and the people who live in them.
We're proud to be family-owned and veteran-owned. And unlike a national franchise, our business is rooted right here in the Des Moines metro.
That matters because your flooring project isn't just another transaction. It's a big decision about the place you call home.
What this means for you: A local team that values relationships, accountability, and doing what we say we'll do.
We Help You Make Choices You'll Love Living With
Beautiful flooring is important. But the right flooring also needs to work for your everyday life.
Maybe you have a busy household with kids and dogs. Maybe you want something warm and comfortable for your bedrooms. Or maybe you're updating your kitchen and need a floor that's easy to clean.
Whether you're considering hardwood, luxury vinyl plank, tile, or other flooring options, we'll help you understand the differences before you decide.
What this means for you: Less second-guessing and more confidence that your new floors will look great and work for your family.
We're More Than a Flooring Store
A home remodel often involves more than one decision.
New floors may lead to new countertops. A kitchen update might include cabinets, tile, and other finishes. And getting everything to look good together can feel like a project of its own.
Royal Flooring offers more than flooring. We also help homeowners explore countertops, cabinetry, and other interior finishes.
That means you can make more of your home's design decisions with help from one team.
You can get guidance on how different materials, colors, and finishes work together.
What this means for you: A simpler way to plan your space and create a finished look that feels connected.
We Offer Options for Different Homes and Budgets
You shouldn't have to choose between a home you love and a budget you're comfortable with.
We help homeowners with projects of different sizes, styles, and price points.
Whether you're replacing carpet in a bedroom, updating your main floor with luxury vinyl plank, or planning a larger remodel, we'll help you explore practical options.
We can also explain how product choices, installation needs, and room conditions may affect the overall project cost.
Not sure what your project might cost? Our Instant Virtual Estimate tool gives you a convenient place to start.
What this means for you: Flooring choices that fit your priorities, without assuming every project needs a luxury budget.
We Help With Professional Installation, Too
Finding flooring you love is only half the job. Getting it installed correctly matters just as much.
At Royal Flooring, we help you move from choosing materials to planning installation.
Our team can help you understand what to expect, including measurements, product selection, preparation, and installation scheduling.
We offer installation services for popular flooring types, including: Carpet installation, Hardwood flooring installation, Luxury vinyl plank installation, Tile installation, and more.
Every project is different. And we'll help you understand those details before moving forward.
What this means for you: You don't have to buy flooring in one place and figure out the rest somewhere else.
Royal Flooring vs. Big-Box Flooring Stores: What's the Difference?
Shopping for new flooring? Before choosing where to buy, it's worth comparing more than the price on the shelf. Here's how Royal Flooring's approach compares with common big-box shopping experiences.
| What Matters | Royal Flooring | Big-Box Retailers |
|---|---|---|
| Personalized Guidance | Help comparing flooring based on your home, lifestyle, style, and budget. | Product assistance varies by retailer, store, and available staff. |
| Local Experience | Locally owned and operated, serving homeowners in the Des Moines metro. | Typically part of a regional or national retail organization. |
| Flooring Selection | Dedicated flooring showroom with options for different styles, needs, and budgets. | Flooring selection varies by location and online catalog. |
| Installation | Professional flooring installation services coordinated with your project. | Installation services and providers vary by retailer. |
| Home Finishes | Flooring, countertops, cabinetry, and other interior finishes. | Many offer several home improvement categories, with varying levels of design assistance. |
| Getting Started | Visit the showroom, talk with our team, or begin with an Instant Virtual Estimate . | Online and in-store shopping tools vary by retailer. |
| Customer Relationship | Work with a local team focused on guidance, service, and follow-through. | Support processes depend on the retailer and installation program. |
Comparison reflects general shopping models. Services, selection, installation programs, and policies vary by retailer and location.